Overview
CTP is seeking a marketing analytics leader to build and run our analytics function—someone who pairs rigorous, full-funnel measurement with clear storytelling that inspires and informs creative and media decisions. You’ll shape our analytics vision, measurement strategies, campaign tracking standards, data management practices, cross-channel reporting and analysis, as well as be a visible, trusted partner to clients and internal teams.
The ideal candidate is innately curious – tracking marketing trends, consumer behavior shifts, and emerging technologies (AI, retail media, CTV, privacy) and turning them into practical, testable ideas. Success in this entrepreneurial role will come through productizing analytic services, automating and scaling repeatable solutions, shaping analytics scopes and pricing to improve margins, and generating opportunities for profitable growth through new business, organic expansion, and team/resource utilization.
what we offer
CTP is a creative communications agency based in Boston’s North End. We bring together a talented, passionate team of 45 creative, media and communications professionals with wide-ranging experience.
We love working with talented people and continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves quickly, and we’re always ready to put our heads together to find creative solutions for our clients’ most interesting problems. CTP’s vast array of work can be seen here.
We do our best work when we’re as informed about our clients’ business as they are. That’s where you come in.
What you offer
- Analytics Roadmap – Articulate a vision, define processes, establish standards, create frameworks, and ensure best practices in designing, developing, and delivering full-funnel analytic solutions (awareness→consideration→conversion→retention).
- Team Leadership – Build, manage, and mentor a team with a relevant set of skills and experiences to deliver end-to-end analytic solutions including data integration and management, data visualization and reporting, analysis and recommendations.
- Thought Leadership – Demonstrate subject matter expertise (e.g., industry trends, best practices, relevant tools and platforms, etc.) to internal and external audiences through a range of venues and mediums including agency blog, training seminars, industry events, publications, podcasts, etc.
- Relationship Building – Effectively collaborate with cross-discipline agency and client teams to deliver analytic solutions that contribute to actionable insights and performance optimizations of marketing strategies and tactics.
- Business Growth – Leverage subject-matter-expertise to identify opportunities for organic growth with existing client base and to demonstrate a compelling set of capabilities in new business pitches.
- Process and Deliverables Driver – Oversee and direct all core analytics-related processes and deliverables including scoping/estimating, measurement strategy and planning, tagging specifications, UTM and trafficking naming conventions/taxonomy, multi-source data integration and management, dashboard development, performance data QA, cross-channel reporting and analysis, data-based insights and recommendations.
TOOLS & PLATFORMS
| Tools & Platforms | Must Haves | Nice to Haves |
| Paid Media | Google Ads, Meta, LinkedIn, DCM, DV360, YouTube, TikTok, Google Search Console | Semrush, SimilarWeb, Sprout Social, Muck Rack, Resonate, Qualtrics |
| Web Analytics | GA4 | Adobe Analytics |
| Tag Management | GTM | Adobe Launch / AEP |
| Data Visualization | Looker Studio, Tableau | Looker, PowerBI, Domo |
| Data Integration | Funnel.io | Supermetrics, Fivetran, TapClicks |
| Data Management / Analysis | SQL, Python, R | SAS, JavaScript |
| Data Warehousing | BigQuery | Snowflake, Databricks |
| CRM / Marketing Automation | Hubspot, Salesforce | Marketo, Klaviyo |
| CDP | Salesforce, Tealium | |
| A/B Testing | Optimizely, VWO, Adobe Target | |
| eCommerce | Shopify, BigCommerce, |
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. If you require a reasonable accommodation to complete any part of the application process or in your work once hired, please contact our Human Resources Department.
Applicants must be legally authorized to work in the United States. We do not offer visa sponsorship for this role.