Strategic Communications:
Telling your story with a purpose
Whether your mission is to reinvent a market or change society, people need to be inspired if they’re going to buy in. It starts with a story. One that can be told across the right channels to reach the right audience, and move them to act. That’s what we do.
Loyalty and trust are earned when people – and brands – have something meaningful to say. We help clients do that. But it starts with first understanding two things: who you’re trying to reach and what success looks like. From there, we craft the message, uncover the stories, and put the right strategies to work through earned media, thought leadership, a social campaign. Regardless of the approach, the goal is genuine human connection.
Media Relations
We identify, craft, and pitch stories that earn meaningful coverage, building credibility, shaping perception, and connecting your brand with the audiences who influence it most.
Thought Leadership
We elevate your organization’s expertise through strategic storytelling, executive visibility, and content programs that position you as a trusted voice in your industry.
Social Media
We develop social strategies and content that reflect your brand’s personality, engage communities authentically, and strengthen your presence across platforms.
Crisis Communications
We help organizations prepare for and navigate high-pressure moments with clarity, steadiness, and transparency – protecting reputation and preserving trust.
Internal Communications
We create communications that align, inform, and inspire your internal teams, ensuring your people understand the mission, embrace the strategy, and carry the brand forward.
FAQs:
Q: What is strategic communications and how is it different from PR?
A: PR is often focused on media coverage. Strategic communications is broader — it’s about shaping how your brand is perceived across every channel and audience, from press and social to content, influencer partnerships, and events. It encompasses PR but adds a layer of intentional planning around narrative, reputation, and long-term impact.
Q: What types of organizations does CTP’s strategic communications team work with?
A: We work with nonprofit, healthcare, clean energy, sports, and other purpose-led brands. We’re especially experienced with clients navigating complex topics, regulated industries, or audiences that require both credibility and emotional connection.
Q: How does CTP approach crisis communications?
A: We believe preparation is the best crisis strategy. We help clients identify vulnerabilities, develop response frameworks, and train spokespeople before a crisis hits. When one does, we move quickly to protect reputation, maintain stakeholder trust, and communicate clearly under pressure.
Q: Can strategic communications help my organization build thought leadership?
A: Absolutely. Thought leadership is one of the most valuable long-term investments a brand can make. We help identify the topics where your leaders have a genuine, credible perspective, develop the content and pitching strategy to get that perspective in front of the right audiences, and track its impact over time.
Q: How does CTP measure the success of a communications program?
A: We define success metrics at the outset — whether that’s share of voice, media placements in target outlets, sentiment change, audience growth, or direct business outcomes. We report on what’s working, what isn’t, and continuously optimize.