A sign inside a small Nantucket souvenir shop reading “No Influencers” probably wasn’t intended to become one of the summer’s biggest marketing stories. But within days, it made its way across TikTok, Instagram and national news, with thousands of people debating whether the store was making a bold statement or simply turning away free publicity.…

Every World Cup delivers moments that last forever: iconic goals, heartbreaking losses, a celebration everyone copies for years. This year, the culture, the camaraderie, and everything fans got up to off the pitch meant TikTok and Instagram had as much to cover as FIFA did. None of it came from a brand brief, which is…