Author: CTP Boston

  • CTPerspectives: Marketing Lessons from Sesame Street on its 50th anniversary

    Like so many, our formative years were shaped in many ways by Big Bird, Grover, Cookie Monster and all of their friends. It wasn’t just learning the ABCs and 123s in a fun way, it was the way the program taught us about compassion, differences and how to manage complicated situations. It got us thinking…

  • CTPerspectives: Peloton in Peril

    Peloton is sweating again, this time after a product recall and the CEO’s admission that it should have happened sooner. The stock has fallen nearly 50% from its January highs, and the company expects upcoming sales to fall significantly. Can Peloton bounce back? We asked CTPers what they think the brand needs to do to…