Author: Fred Conover
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Back in the mid-1970s, when I was a student a few miles north of CTP at Reading Memorial High School, I had the privilege of getting to know a teacher and track coach named Hal Croft. Though I was never in one of his classes or on a team he coached, I got to know…
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In 1996, we started what is now known as CTP in an office that was closer to a closet than a company headquarters. It was just two of us, a couple of phones, and an oversized belief that we could build something meaningful. Over the years, we’ve moved from that little space in Reading to…
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The holiday season is a special time of year in so many ways. Amid the hectic pace of holiday parties, special time with family that’s often far away, and gift-giving and receiving, the holidays are also a time to reflect on all that has happened over the past year. It was a special year for…
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This time of year is often called the Season of Hope. And no matter the challenges we face each year, there is always reason for optimism as we head into a new year. But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and…
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As an agency that believes so deeply in the power of human spirit it’s no surprise that we consider our people CTP’s single greatest asset. We’re blessed with lots of amazing stars who think, plan, create and make really good things happen for our clients. We also have a team of smart, committed leaders who have…
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A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…
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A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…
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It’s hard to imagine that 19 months ago, when we decided to leave our Boston office at 77 North Washington Street, it would be more than a year and a half until we returned. When we originally welcomed our virtual environment in place of our physical one, we thought it would be a mere two…
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Twenty-five years ago today our company opened its doors in a small basement office on Main Street in Reading, Mass. Plenty of free parking in the suburbs, no traffic, a nice bagel shop next door, and close to home for our three original employees, two of whom are still with the company today.
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The reality of COVID-19 hit CTP suddenly one year ago. A member of our team told us her roommate had been exposed to a colleague who tested positive. Decisions needed to be made. So we turned to our team for guidance. What were they thinking? What concerns did they have? First and foremost, they were not scared to be at the office, but they were scared to come to…