Author: Fred Conover
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This time of year is often called a Season of Hope, and as difficult a year as 2020 has been, there is certainly reason for hope as we head into 2021. But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and the year before, and…
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When will we able to get back to the office? The answer may lie in the story of a kite, a dad and our leaders.
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The leadership group at our agency debated some important questions this week as we sifted through the latest news around COVID-19. How should we behave as an employer? As a business? And as part of the larger community? What role can a 50-person agency play in trying to slow down the process of a pandemic? There…
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Back in the mid-1980s singer-songwriter Bob Geldof, from the Irish new wave band the Boomtown Rats, penned a song called “Do They Know It’s Christmas?” He wrote it to bring attention to the famine in Ethiopia, and recruited a Who’s Who of British and Irish artists – Boy George, Sting,…
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In my first job out of college, almost 30 years ago, I looked out the press box window every day at Suffolk Downs as the horses rounded the first turn, right in the shadow of the homes up on the hill at Orient Heights. This past weekend, for the first…
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Last week, a CTP colleague and I attended the Anti-Defamation League of New England’s Torch of Liberty Award dinner honoring Mary Bonauto, a lawyer and civil rights advocate who has done groundbreaking work to end discrimination based on sexual orientation and gender. The event was fittingly held at the JFK…
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Without content, a website is nothing but logos and oft-neglected promises that something is “coming soon.” Content, besides being the sole reason for a website’s existence, forms the root of all decisions about a website’s form and purpose.It’s a very common pitfall in web development: the site-map, wireframes and design…
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Beyond the actual game, the most heated debates in the aftermath of this Sunday’s Super Bowl will center on two expressions of creativity – the commercials and the halftime show.Super Bowl ads are our industry’s most widely viewed and closely scrutinized expressions of creativity. And with good reason. With investments…
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Horse racing has always been a part of the culture here at CTP. My partner Chip and I both manned the press box at Suffolk Downs early in our careers, and we’ve done campaigns over the past 15 years for some of the sport’s grandest events, including the Kentucky Derby,…