Author: Grant Pace
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There’re some big games playing out on college campuses across the country right now. But it has nothing to do with March Madness. Instead, it’s a high stakes battle for talent – from applicants to professors to leadership – and it has never been fiercer in higher education. Institutions are locked in a heated competition,…
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Conover Tuttle Pace’s Grant Pace helped launch the Bud Bowl, the long-running campaign enshrining Anheuser-Busch’s category exclusivity at the big game. He imagines how he would execute the work some 35 years later using what he calls ‘Touchdown Tech.’ In 1989, my beloved Chiefs, led by Steve Deberg, were mired in a 20-year drought from…
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As our ECD, it’s my job to create and inspire powerful ideas for our clients, and help foster an environment at the agency that fuels our imaginations. Our culture’s a big part of that, which is anchored in our values. Our values aren’t the watered-down, corporate ones written by committee and buried at the back…
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Originally published in Sports Illustrated on Nov. 2, 2015 Bud Bowl: Back then the idea of a commercial made specifically for the Super Bowl—that was novel. As the final pathetic seconds of Super Bowl XXII ticked off the clock, bringing the Redskins’ 42-10 blowout of the Broncos to a merciful close in the wee hours of…
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As the events of the last few weeks have unfolded, I’ve found some comfort in focusing on what feels most natural to me: staying calm and trying to help our clients solve problems with creative thinking. I believe crisis can lead to opportunity. Reveal strengths. And bring people together. I still remember the sense…
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We sat down with Grant Pace, our executive creative director, before Sunday’s Super Bowl to discuss what makes a brand stand out on advertising’s biggest stage. He should know. Grant helped create one of the most iconic Super Bowl ads of all time – Budweiser’s Bud Bowl. What makes a successful Super Bowl ad? A good…
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I am out of the office traveling from 2/16-2/25 and will have only limited access to email. In case of emergency please contact my assistant Cassandra cmurray@ctpboston.com. For CTP business, please contact Steve Angel sangel@ctpboston.com. I never liked the Out of Office email. So dry, lacking in any real emotion…
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As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we’re also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so…
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When it comes to my life in Advertising, there’s a lot I’m grateful for. Advertising rescued me from a career as a really bad waiter. It gave me mentors who taught me how to tell stories in unimaginable ways. And clients who trusted me to tell those stories. Advertising gave..
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Grant Pace, Executive Creative Director and Partner, shares his story about an end-of-summer family vacation to the Carolinas, which included making memories and learning more about how people live their lives.