Author: Kim Downs
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…
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In a sea of content, how do you create posts that stand out? The average person spends two-and-a-half hours a day on social media, and is bombarded with thousands of ads, posts, stories and videos. On Instagram, the overall average engagement rate is 3.5%, and with so much circulating, it’s critical for a business’s content…
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Data-driven strategies have taken over—and with AI in the mix, even creativity feels formulaic. While these tools offer efficiency, they’ve also contributed to a growing problem: audiences are tuning out. Feeds are flooded with sameness—and the very tools meant to foster connection have, instead, made trust harder to earn. Content built for clicks rarely earns…
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I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories and catchy phrases. So while you can’t plan virality…