Author: Lauren Kimball
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As of January 22, 47% of Americans were hesitant to get the vaccine. We as marketers know that effective communication is the key to changing consumer mindsets and behavior. So we asked CTPers: What do you think needs to be done from a communications standpoint in order to raise the confidence level of consumers so…
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Many of you might be on vacation this week (take in a run or some rays for The Week, if you could). Hopefully, you’re relaxing and recharging and getting ready to (literally and figuratively) plow through the remaining winter weeks. It’s in that spirit that we have a different offering of stories this week.…








