Author: Lauren Kimball
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Our series of Q&As with marketing communications leaders continues with a discussion about rebranding, in particular for an iconic, New England institution. Chief Marketing Officer Tina Cassidy led such an initiative recently for GBH, and she shares some background on the thinking, the strategy and the process of a major initiative, which includes some insights…
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The analysis is over. The brackets are in. And the Madness is about to begin. After a year away, 23 of The Week’s favorite days are upon us – the Cinderellas and survivors, the Shining Moments and Sister Jean bobbleheads. And this year, we don’t have to use the “Boss Button” (which also has a…
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As we continue to celebrate Women’s History Month, The Week is focusing on those women who are, well, making history. The barriers they’re shattering, the new ground they’re breaking, the inspiration and insight they can share with all of us. So after beginning the week with some female leaders looking back, we finish with others…
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Well, it’s March again. Somehow, it’s been a full year since packing up our laptops, welcoming our coworkers into our living rooms, and starring in our own versions of Groundhog Day. It’s a year marked with so many challenges – from loneliness and social distancing to mourning and fundamental changes to personal and professional lives.…
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February may be the shortest month of the year, but it can feel like the longest. Perhaps that’s because we continue to be challenged by and wrestle with such fundamental human issues of diversity and health (i.e., the vaccine). Those and several others are top of mind for The Week. Here are our picks…
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As of January 22, 47% of Americans were hesitant to get the vaccine. We as marketers know that effective communication is the key to changing consumer mindsets and behavior. So we asked CTPers: What do you think needs to be done from a communications standpoint in order to raise the confidence level of consumers so…
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Many of you might be on vacation this week (take in a run or some rays for The Week, if you could). Hopefully, you’re relaxing and recharging and getting ready to (literally and figuratively) plow through the remaining winter weeks. It’s in that spirit that we have a different offering of stories this week.…
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From sports to politics to business, it’s been an eventful week. One that started with advertising’s joint celebration/analysis of the Super Bowl (there was a pretty good game, too) and concluded with crises manifesting on so many fronts (including some of those advertisers). The Week’s taking a brief look back at whats stood out, while…
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What does the future hold? We’re all ears (especially if you have a Grays Sports Almanac that can help with Sunday’s game). Looking forward, the Week’s been interested in a few recent stories about future states. Offices that look and feel like home. Virtual stadiums. Integrating but managing video fatigue. And (gasp) a world without…
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It feels like we’ve all learned a little bit more than we already knew about the stock market this past week based on the recent events that landed Robinhood and GameStop atop international headlines. It’s a fascinating case study, on so many levels, from a crowd-sourced industry attack to a platform blocking its users from…