Author: mtouloupakis


  • In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…

  • Photo: Getty Images

    If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…

  • May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…

  • Along with some welcome weather, April also brought a lineup of eye-catching headlines worth talking about. Here’s what stood out to us this month: Brands take on April Fools We have the distinction of celebrating the launch of CTP on April 1. But for lots of brands April Fools’ continues to be a moment to…