Author: root
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Longtime EMC Marketing & Communications VP Named to Lead Technology Practice
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After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what…
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The pricey TV spot rarely stands alone these days, particularly on Super Bowl Sunday. If a brand wants to benefit from its $4 million investment it better develop extensions beyond gameday creative.Engaging with consumers before, during and after Super Bowl Sunday may be easier than ever for the big brands but…
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Are you helping your audiences experience your brand the way they want?The answer has a lot to do with how you market to them, engage them though communications channels and how you design and package products that meet their expectations.This type of brand introspection has played out with an increasing number…
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Last week I was carb loading in preparation for my first marathon. Then disaster struck.On Monday, as Sandy loomed, I began contemplating other race options in the event that the New York City Marathon was canceled. On Tuesday, Mayor Bloomberg announced the race was on, so I refocused. By Wednesday,…
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In PR we absorb, study and work with the media every day. But that doesn’t mean we’re not left scratching our heads over certain editorial decisions. Tuesday marked 11 years since the 9/11 attacks. While the memory is still fresh in so many Americans’ minds, many news organizations seem to…
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The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.Guy Adams (@guyadams), a Los Angeles-based reporter for British newspaper The Independent, began posting criticism of the tape-delay Olympic programming last Friday….
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It’s graduation time, which means that the real world beckons for college seniors. While some have landed their first jobs, others continue to update resumes, research job openings and head out on interviews.We recently filled an entry-level position, which doesn’t help those of you still looking. But the experience and…