Author: root

  • Do You Lulu?

    Lululemon Athletica passed the $1 billion sales mark last month, joining the ranks of Under Armour (which hit the mark in 2010). At upwards of $80 a pop for a pair of Wunder Unders (leggings) or a Define Jacket (zip-up), how does such a high-end brand appeal to the average…

  • Spring Cleaning for PR Pros

    “Out with the old and in with the new” is a popular saying we typically hear around the New Year, but for PR pros, with year-end reports and annual planning meetings, the first of the year tends to be a busy time and “out with the old” doesn’t ever seem…

  • CTP Wins Three HSMAI Adrian Awards For “Restoration of Pinehurst No. 2” Campaign

    The 55th Adrian awards are the largest and most prestigious travel marketing competition in the world. CTP’s overall campaign received a gold award in the category “Re-launch of Existing Product,” while two individual placements received silver awards: in the category of “Print Feature Placement” for a feature in the Wall…

  • Just Protecting You From the Dictator, the Situation and Zombies.

    As public relations practitioners, we’re constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don’t have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.This…

  • Choosy Agencies Choose Drupal

    There are plenty of CMS platforms out there, most with cool made up names like DotNetNuke, Joomla, Umbraco and Magento. We’ve built client sites on many of them, but for this fifth(!) and most recent version of our agency website, we chose to build on Drupal.Here are 5 reasons why: 1. The Price Was Right…

  • Are You Pinning?

    Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold…

  • Why Google+ Matters

    Google’s foray into social media got off to a slow start, but they may be poised to disrupt yet again and change the way we think about social networks and search.Just over six months ago, Google entered the realm of social media with Google+, a direct shot at the ubiquitous…

  • What Makes Betty White, a Tailor and a Monster Super?

    Why do brands, year after year, spend upwards of $3.5 million on a 30-second Super Bowl spot? Because with those 30 seconds in the spotlight comes media coverage, instant social media buzz – sometimes positive, sometimes negative – and weeks of viral chatter. And for the brands that really do…

  • How Twitter Has Changed Fan Interaction

    Slowly dying are the days of fans writing to their favorite athletes, then checking the mailbox for an autographed photo, ball or letter in return. Instead, Twitter, Facebook and myriad other social networks are giving fans the ability to connect instantly with sports teams and athletes. And now fans are…

  • Why Lockouts Are Bad PR

    The National Basketball Players Association announced this week it had rejected the latest offer regarding its collective bargaining agreement and now it will be up to the courts to decide the fate of this year’s NBA season. Like the NFL lockout earlier this year, the NBA and the Players Association…