Author: root
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As millions of us squirm with every missed shot in the NCAA college basketball tournament, CTP has partnered with our client Save the Children to draw attention to the real Madness going on in Syria. To raise awareness of the plight of thousands of children suffering during the war we produced a video to display…
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Pop culture is crawling all over Snapchat. It’s in the news. Your kids use it. Maybe even you use it (but probably not). Everyone (particularly parents and marketers, but for very different reasons) wants to know: Why is Snapchat making waves, especially amongst the teen community? Teens are a part…
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When Adweek looked at the growth of neuromarketing and its role in the burgeoning mobile space, it turned to CTP client Nielsen Consumer Neuroscience. To “understand the effectiveness of display and video ads on smartphones” agencies and brands are turning to companies like Nielsen. “We’re realizing that as the world gets more cluttered, and there’s…
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CTP partner and executve creative director Grant Pace is quoted in Sports Illustrated’s Super Bowl Preview issue. Grant, who helped create and write the Bud Bowl campaign, offers his take on the Anheuser-Busch “Respect” spot that followed 9/11.
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“There’s more data than ever for PR practitioners. But just having data isn’t good enough. Understanding that data, and putting it to valuable use are the keys to determining success,” explains Todd Graff, CTP’s SVP of Public Relations, as he recaps insights from measurement guru Katie Delahaye Paine’s talk with the Publicity Club of New…
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Building on a public service career in which he served as Chief of Staff to two Massachusetts attorneys general, Corey Welford is returning to CTP to head up our government strategy and public affairs practice. Read the Globe story.
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As advertisers and viewers gear up for the Super Bowl ad wave, Sports Illustrated looked back at the iconic Bud Bowl ads, considered among the most memorable Super Bowl spots of all time. SI goes behind the scenes of how they were made. The piece features our own Grant Pace, who wrote the spots. Check…
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Near the end of a recent medical appointment, my doctor directed me to download the office’s app. Good move. From my phone, I now can access my medical charts, make an appointment, email my doctor and even refill my prescription. In the age of convenience and the desire for everything…
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When media companies and big brands want to know what consumers really think, CTP client Nielsen Consumer Science gets the answer for them by using science and technology to measure the body’s reaction. So when engadget Senior Editor Aaron Souppouris wasn’t sure he cared about any of the new products at the Consumer Electronics Show…
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As rock legends Spinal Tap pointed out, there is a fine line between clever and stupid. Gillette finds itself standing on that line with a Twitter campaign that mocks rivals Dollar Shave Club (DSC) and Harry’s and seems to be provoking more ill-will than good for the legacy brand.