Author: root
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Former Mullen VP to spearhead growth and development
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Two spots that caught our attention this week include P&G’s Sochi ad and Old Spice’s Momsong. Why, you might wonder, are we seeing two CPG ads in the same quarter that prominently feature moms? Here’s my take: The bond between Millennials and their parents is significantly stronger than we’ve seen…
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Soothsaying the sweeping ramifications of the Affordable Care Act (Obamacare) is a dubious task. The only sure thing is that we will all feel the wave caused by the Congressional Budget Office estimate of 30+ million people simultaneously signing up for a service we all use. For instance, if 30…
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The holiday season brings tough competition for brands to stand out and connect with consumers. At an agency, that means lots of time spent brainstorming creative holiday campaigns for our clients. Knowing that E.B. Horn Jewelers is one of many Downtown Crossing retailers vying for the spotlight, we set out…
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Minutes before two of the most passionate fan bases in baseball settle in for the World Series, the advertising agencies for the Red Sox and Cardinals have thrown the first brushback pitches of the Fall Classic and set some unique terms for a bet.
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Working in the ad industry, my friends and family like to ask me questions like, How much did they pay for that commercial? How did they get that celebrity to be in their ad? And then I have to explain that buying media isn’t like ordering off a take-out menu…
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It’s no question that the world of sports is evolving to the second screen. People are constantly looking for updates, shelling out top dollar for exclusive rights to highlights and games that might not be immediately available in the morning newspaper or on SportsCenter. As an avid football fan, I’m…