Author: Steve Angel
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Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…
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The federal current has shifted. Billions in clean energy funding, once seen as a tailwind for climatetech growth, are being rescinded. The U.S. Department of Energy’s 2026 budget request proposes a nearly 26% cut to non‑defense energy programs, with steep reductions for renewables, decarbonization and commercialization efforts. Meanwhile, approximately $7.6 billion in clean energy project grants across 16 states…
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Every company wants to stay relevant. But what happens when you’re not sure if your brand just needs a refresh or a full teardown and rebuild? It’s a common question we hear from clients across sectors, from healthcare and banking to clean energy and social enterprise. Building a successful brand means building stories, strategies, and…
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True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.
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So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi’s decision to pull the…
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CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf. The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football…
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“Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”I hear a variation on this theme at almost every cocktail party, and the logic always amuses…