Author: Steve Angel

  • How Clean Energy Brands Can Power Through Policy Whiplash

    The federal current continues to shift. Clean energy funding is under threat. Congress cut DOE non-defense energy programs by roughly 13% for FY2026, rejecting the Trump administration’s steeper 26% proposal. Despite this restraint, approximately $7.6 billion in grants across 16 states were canceled. While a federal court ruled these cancellations unconstitutional, the DOE continues to…

  • What Smaller Brands Can Learn from the Super Bowl

    Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…

  • Refresh or Rebuild? Knowing When Your Brand Needs a Makeover vs. a Reinvention

    Every company wants to stay relevant. But what happens when you’re not sure if your brand just needs a refresh or a full teardown and rebuild? It’s a common question we hear from clients across sectors, from healthcare and banking to clean energy and social enterprise. Building a successful brand means building stories, strategies, and…

  • Engagement isn’t an outcome

    True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.

  • Kylie Jenner Pepsi

    Jenner Pepsi Ad Tough to Swallow

    So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi’s decision to pull the…

  • Football Gods in Baseball Heaven

    CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf. The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football…

  • It Ain’t Rocket Science, or Is It?

    “Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”I hear a variation on this theme at almost every cocktail party, and the logic always amuses…