Author: Steve DeTora
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We recently had a client approach us with an SEO problem. Leads were down; in particular quality leads. Believing this issue to be centered on keywords, they asked us to run an in-depth digital analysis. What we found was what we often do: keyword misalignment was just one part of a broader SEO issue. This…
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Authenticity may have been 2023’s word of the year. But its cousin, genuine, may end up being the next word of the year. Especially in social media. In 2024, let’s set aside the algorithm dance and sponsored post treadmill for a moment and focus on the core tenets of social media: people. Spend a little…
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Every day we run as fast as we can to deliver our best work for our many clients. But how do we make sure we are constantly learning and collaborating with each other? Because we have so many talented and resourceful people at CTP – what’s the best way to encourage collaboration that’s supportive, educational,…
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We get asked this question a lot. And unfortunately, it’s not really a black and white question.
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There has been a lot of attention about the lack of transparency around consumers’ personal data and how businesses need to be held accountable for what they collect, store, and share. In response, the European Union is cracking down, enacting new enhancements this week to their original (now outdated) law…
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When I was in my twenties I read the book Men Are From Mars, Women are From Venus and many excerpts have remained top of mind over the years. This quote in particular has stuck with me: “Men need to remember that when women seem upset and talk about problems..