As pumpkin season enters its peak, so does a fresh wave of standout marketing moments. From Dunkin’s chaotic “Spidey D” to the latest shifts across major social platforms, and a new team for Boston sports fans, there’s plenty to talk about this month.
Let’s dive into the October Marketing Minute.
Spidey D Runs Rampant
We can’t help but love Dunkin’. It’s a byproduct of being a Boston-based agency. And, while we’re partial to their Munchkins, we’re obsessed with their most recent social play: The Spider Donut. This anthropomorphized treat has become one of the brand’s most successful stunts to date, adopting a sneaky, unhinged, and flirtatious personality that trolls both the Dunkin’ Instagram account and its followers.
This campaign works so well because the attitude of Spidey D is decidedly opposite to what you expect from a big-name corporate brand. By leaning into the absurdity and fun, Dunkin’ has carved out a name for itself beyond its coffee and donuts. It’s refreshing, entertaining and unexpected. Just what brands need to break through all the social media noise. Can’t wait to see what next year brings.
Social Media Updates
Here’s what you might have missed in the world of social media:
- Instagram added Meta’s AI editing tools to Stories, allowing users to enter text prompts to add or remove things in photos and videos or even change them entirely. Try out the Restyle feature yourself.
- X is creating a marketplace for inactive handles that will enable Premium subscribers to request and purchase usernames. According to X, rare handles could sell from anywhere between $2,500 to seven figures.
- The White House and other U.S. government agencies have officially joined Bluesky. Back in January, we dubbed Bluesky as a potential “safe haven” for individuals who are searching for new platforms that aren’t filled with political discourse. It seems users want to keep it that way, as The White House became one of the most blocked accounts on the platform in less than 48 hours.
Boston Welcomes WPBL Team
Exciting news in the sports world. The Women’s Professional Baseball League (WPBL) has chosen Boston as one of the four cities to host a team for the inaugural season. When asked why these locations were selected, officials said it came down to market size and fan engagement. The league’s founder, Justine Siegal, said, “Each of these cities are storied sports cities, and we can’t wait to connect with the fans who live there and baseball fans across the country.” We can’t help but agree. Boston’s appetite for women’s sports continues to grow and the marketing opportunities in the city are ripe for any sports team. Hopefully, the team’s rollout will avoid some of the stumbles Boston Legacy FC experienced.
Chat to you next month!