At CTP, reflection has always been more than an end-of-year exercise. It’s a way of recommitting to the kind of impact we want to have in the year ahead, by reconnecting with our values and honoring people and partners who make our work meaningful.
Over the years, our space has changed, our team has grown and our capabilities have expanded. In 2025, we took a step that reflects both where we’ve been and where we’re going by formally reintroducing ourselves as the agency that helps brands tell stories that drive meaningful change. With the launch of five dedicated practice areas: clean energy, community banking, healthcare, social enterprise and sports. We’ve sharpened our focus on the work that has inspired us the most. This recommitment affirmed what we’ve always believed, that when strategy and creativity are aligned with purpose, the impact endures.
That belief comes to life most powerfully through long-standing relationships, especially those that extend beyond business goals alone.
This holiday season marked our tenth year of partnership with Friends of the Children Boston, a milestone that gave us pause in the best possible way. What began as a simple act of holiday giving blossomed into a decade-long relationship.
The holidays shine a little brighter when we come together to support others. But these moments don’t end when the holidays do. They linger. They inform how we show up – as partners, as neighbors, and as an agency that believes community is built over time.
As we turn the page to 2026, and approach our 30th anniversary, we do so with gratitude and optimism for our clients, our CTP family and the communities we’ve had the privilege to support. Cheers to another year of meaningful work, genuine connections and shared impact.