Category: Blog
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It’s that time of year when parents trade hockey rinks and winter activities for baseball fields, soccer sidelines, and spring tournaments. And while the sports may change, one thing doesn’t: the enormous time, money, and energy families invest in youth athletics. The next great growth story in sports marketing is down – not up. There’s…
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Today at CTP, we celebrate 30 years since we opened our doors in a humble basement office in Reading. Three employees, four clients, a Mac, land line phones and a fax. No need to list the advances in technology over that time; suffice to say we no longer have a fax machine or a…
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This month delivered its share of brand buzz: March Madness, fast food rivalries, headline-making brand deals, and a little legal drama. Here are a few marketing moments that stood out this month. Brands Score March Madness Points From buzzy food promotions to major ad buys and sponsor activations, the NCAA Men’s Basketball tournament – better…
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While February may be the shortest month of the year, it never comes up short in marketing news. From Super Bowl LX to the 2026 Winter Olympics and everything in between, let’s break down what caught our attention this month. Pepsi Pokes the Bear The Super Bowl showcased some great spots this year. But, with…
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As a journalist for more than 15 years, it was part of my morning routine. I’d get my cup of coffee, position myself at my desk, check out the news, and then proceed to the most arduous task of all — clearing out the PR emails. Sometimes there were only a few. Other times, there…
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From the Miracle on Ice and the Agony of Defeat to the rise of Eddie Eagle and the tragic attack on Nancy Kerrigan, viral Olympic moments are nothing new. Long before hashtags and social platforms, the Olympic Games produced scenes so powerful that they embedded themselves into global consciousness. What has changed is how those…
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Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…
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You just launched a product your company has been planning for the past year, and you can’t understand why Fast Company hasn’t covered the launch. Perhaps they missed out on a good story, despite the PR team’s relentless and creative pitching. Or maybe the “story” was best suited for the internal newsletter. So, how do…
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Working with many banks across different regions and business lines has taught me this simple truth: in a category where products look similar and rates shift constantly, brand is usually the deciding factor. Most people don’t wake up and say they’re opening a new checking account today. The decision takes time. But that slow path…
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The hecticness of the holidays has set in. As you wind down and 2025 comes to a close, check out our final Marketing Minute of the year. The Grinch & Walmart Walmart is bringing fresh energy to the holiday season by extending its “Walmart? Who Knew?” campaign with a festive twist. By transporting the Grinch…