Category: Blog
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At CTP, reflection has always been more than an end-of-year exercise. It’s a way of recommitting to the kind of impact we want to have in the year ahead, by reconnecting with our values and honoring people and partners who make our work meaningful. Over the years, our space has changed, our team has grown…
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The holidays are one of the noisiest periods in advertising, even for brands outside the retail world. While e-commerce dominates the season, every industry feels the impact of rising competition, tightening inventory, and audiences overwhelmed by messaging. For those brands that aren’t playing in the e-commerce space, the goal isn’t to out-shout retailers — it’s…
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As 2026 approaches, the communications and marketing industries are navigating a landscape defined by shifting public expectations, accelerating technology, and an increasingly fragmented media ecosystem. To stay competitive, brands and practitioners must rethink how they build trust, differentiate themselves, and operate amid growing complexity. There is no shortage of issues that we’ll be keeping an…
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…
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AI’s greatest strength is its ability to make complex systems accessible to more people. But when democratization occurs within the world’s largest advertising platforms, it raises an important question: If anyone can launch a campaign with a single query, what becomes of marketing expertise—and who ultimately benefits? Most marketers now see AI as a tool…
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From AI-powered newsrooms to chart-topping podcasts, holiday ad pushes, and a surge of blockbuster brand tie-ins, November delivered plenty to talk about. When you need a break from feasting – or that cousin’s political musings – this Thanksgiving, check out the November Marketing Minute. Fox News Media x Palantir While some news outlets are wary…
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Sports have always been part of who we are at CTP. But the game keeps changing – new platforms, new audiences, new expectations. To help brands stay smart, stand out, and make real impact, we’re proud to name Lexi Panepinto as the new leader of the next generation of our sports vertical. In a recent…
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The sports industry isn’t just changing, it’s accelerating, and there’s no sign it’ll slow as we head into the new year. The ground rules, the business models, the way fans connect with what they love… none of it looks the same as it did a few years ago, or even a few months ago. Working…
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Back in the mid-1970s, when I was a student a few miles north of CTP at Reading Memorial High School, I had the privilege of getting to know a teacher and track coach named Hal Croft. Though I was never in one of his classes or on a team he coached, I got to know…
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We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle – Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers – it’s an equally fascinating communications battle unfolding in real time. Carriage disputes are nothing…