Tag: Brand Strategy
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Gen X is the smallest generation by population, but brands should be wary of overlooking this independent and loyal generation. Learn more about how to connect with Gen X.
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There’re some big games playing out on college campuses across the country right now. But it has nothing to do with March Madness. Instead, it’s a high stakes battle for talent – from applicants to professors to leadership – and it has never been fiercer in higher education. Institutions are locked in a heated competition,…
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I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead). But another must-see team has landed on my calendar the last couple winters. Iowa women’s basketball and its transcendent guard, Caitlin Clark. I’m hardly alone, as she fills seats, boosts ratings and moves merchandise in unprecedented ways. In…
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When hundreds of medical appointments led Marissa Hughes to the painful conclusion that she couldn’t give birth, she and her husband decided to adopt. Months later, they got the call that would change their lives. Their new baby was born prematurely and in the Neonatal Intensive Care Unit (NICU) at a hospital nine hours from…
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At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. As millions celebrate Pride Month, we’re looking at how brands communicate with LGBTQ+ community. Pride…
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At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. Following Women’s History Month, we’re looking at who made a meaningful statement this month, and who…
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At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. So each month we’ll take a look at the brands that show genuine humanity in their…