Tag: Strategic Communications

  • Data, AI, and Storytelling: The 2024 PR Playbook

    Public Relations has never felt more dynamic, with the disruptive emergence of generative AI, and its broad implications, at the forefront of change that really began to be felt in 2023. And yet, the foundation of PR remains similar to what it’s always been: real, authentic, opportunistic and attuned to changing market dynamics. As we…

  • Pantone Peach Fuzz

    Pantone’s Color of the Year: A Public Relations Masterstroke

    Why the Buzz Over Peach Fuzz?   This time of year is all about colors. Red, green, silver. Blue and White. And, of course, Pantone’s Color of the Year. It’s highly anticipated in design and CPG, entertainment and social media. Its release also affords an example of the elements that comprise a strong, far-reaching public…