Topic: Brand
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If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…
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The federal current continues to shift. Clean energy funding is under threat. Congress cut DOE non-defense energy programs by roughly 13% for FY2026, rejecting the Trump administration’s steeper 26% proposal. Despite this restraint, approximately $7.6 billion in grants across 16 states were canceled. While a federal court ruled these cancellations unconstitutional, the DOE continues to…
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BOSTON (June 5, 2026) – CTP earned six awards at the PR Club’s 58th Annual Bell Ringer Awards, New England’s premier night honoring excellence in public relations, marketing and communications. The event was held at Boston’s Museum of Science. The agency took home one Gold Bell, two Silver Bells and three Bronze Bells for work in…
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May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
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Last week, after attending my son’s graduation from Northeastern, I found myself doing what any proud parent would do. I scrolled through clips from the ceremony, hoping to spot his face in the crowd so I could share the moment with friends and family. My feed quickly filled with Hilary Duff, his commencement speaker, along…
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Expansion sounds simple. A company grows, enters a new market and introduces itself to a new group of customers. On paper, it’s a natural next step. In reality, it’s rarely that straightforward. What looks like growth on a map often feels very different on the ground, especially when it comes with a name change, a…
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The greatest brands have many traits in common. One that is often overlooked is a stubborn pursuit of the original problem they set out to solve. That discipline was on display at the most recent installment of the spectacular WBUR Breakfast Series. WHOOP Founder and CEO Will Ahmed shared a perspective that stuck with me…
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Working with many banks across different regions and business lines has taught me this simple truth: in a category where products look similar and rates shift constantly, brand is usually the deciding factor. Most people don’t wake up and say they’re opening a new checking account today. The decision takes time. But that slow path…
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Each year, 4A’s StratFest brings together the thinkers, dreamers, and doers who define where our industry is heading next. This year’s theme, “Adapt or Die,” couldn’t have been more fitting. As technology accelerates and cultural tides shift, strategists are being asked to evolve faster than ever, balancing data with instinct and automation with humanity. As…
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In 2020, I wrote a blog about the worst corporate brand apologies, dissecting iconic missteps such as the Pepsi x Kendall Jenner Super Bowl commercial and a Peloton holiday ad that landed disastrously. When I set out to revisit this topic over five years later, bad brand apologies didn’t come to mind as quickly. But…