Topic: Company Updates
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As an agency that believes so deeply in the power of human spirit it’s no surprise that we consider our people CTP’s single greatest asset. We’re blessed with lots of amazing stars who think, plan, create and make really good things happen for our clients. We also have a team of smart, committed leaders who have…
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It’s hard to imagine that 19 months ago, when we decided to leave our Boston office at 77 North Washington Street, it would be more than a year and a half until we returned. When we originally welcomed our virtual environment in place of our physical one, we thought it would be a mere two…
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There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with. While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…
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It’s June, which means rainbows are showing up everywhere. From local retailers to big-box brands, from menus to social media feeds, brands are showing their support for the LGBTQ+ community during Pride Month. True support, however, extends beyond just a marketing exercise and much deeper than simply rainbow washing a logo. With about 5.6% of…
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A year after George Floyd’s death, race remains an important issue across society. In our industry, a good number of brands and agencies are working to elevate diversity and improve the representation of People of Color, from staffing to the work that we create. Harvard Business Review took a deep dive into agencies’ roles. Popeyes…
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Twenty-five years ago today our company opened its doors in a small basement office on Main Street in Reading, Mass. Plenty of free parking in the suburbs, no traffic, a nice bagel shop next door, and close to home for our three original employees, two of whom are still with the company today.
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The reality of COVID-19 hit CTP suddenly one year ago. A member of our team told us her roommate had been exposed to a colleague who tested positive. Decisions needed to be made. So we turned to our team for guidance. What were they thinking? What concerns did they have? First and foremost, they were not scared to be at the office, but they were scared to come to…
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This time of year is often called a Season of Hope, and as difficult a year as 2020 has been, there is certainly reason for hope as we head into 2021. But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and the year before, and…
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There have been many tragic murders before it. Outrage and protests and hand-wringing followed. But this one spurred something in millions unlike any other example of police brutality. With the death of George Floyd, something snapped us to attention. It may be driven by the shocking video or his plea for life. But this time…
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While most professional sports seasons have been sidelined or restricted to mitigate risks associated with human-to-human contact in the midst of the pandemic, horse racing has been able to operate safely in many jurisdictions under strict screening, sanitation and health protocols under guidance from public health officials and other experts. To promote Thoroughbred racing as…