Topic: Media

  • Marketing Minute — August 2026

    August was a busy month in marketing, from eye-catching OOH to campaigns that missed the mark and some major shifts in social. Here’s what caught our eye. Unmissable Out-of-Home Out-of-home advertising was having an eye-catching month. Netflix turned a billboard into a living situation to promote its new film, The Last House, placing a performer…

  • The Marketing Lesson Behind Nantucket’s “No Influencers” Sign

    A sign inside a small Nantucket souvenir shop reading “No Influencers” probably wasn’t intended to become one of the summer’s biggest marketing stories. But within days, it made its way across TikTok, Instagram and national news, with thousands of people debating whether the store was making a bold statement or simply turning away free publicity.…

  • Marketing Minute — July 2026

    In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…

  • World Cup Gone Viral

    Every World Cup delivers moments that last forever: iconic goals, heartbreaking losses, a celebration everyone copies for years. This year, the culture, the camaraderie, and everything fans got up to off the pitch meant TikTok and Instagram had as much to cover as FIFA did. None of it came from a brand brief, which is…

  • Don’t Play Defense: What this NBA Exec Got Right in a Crisis

    How does a brand regain trust when a single, unpopular decision drives once loyal fans to threaten defection?  That’s the test for the Boston Celtics after its trade of All-Star Jaylen Brown to the rival Philadelphia 76ers set off a media firestorm and made little kids cry.   With such a uniformly negative reaction you may…

  • Marketing Minute — June 2026

    If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…

  • Marketing Minute — May 2026

    May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…

  • When Platforms Become Planners: What Meta’s Creator and Reels Push Means for Agencies

    Last week, after attending my son’s graduation from Northeastern, I found myself doing what any proud parent would do. I scrolled through clips from the ceremony, hoping to spot his face in the crowd so I could share the moment with friends and family. My feed quickly filled with Hilary Duff, his commencement speaker, along…

  • Navigating Paid Media During the Holiday Season

    The holidays are one of the noisiest periods in advertising, even for brands outside the retail world. While e-commerce dominates the season, every industry feels the impact of rising competition, tightening inventory, and audiences overwhelmed by messaging. For those brands that aren’t playing in the e-commerce space, the goal isn’t to out-shout retailers — it’s…

  • PR Crises: The Stark Contrast Between Protecting a Celebrity and Brand Reputation

    What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…