Topic: Public Relations
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As the events of the last few weeks have unfolded, I’ve found some comfort in focusing on what feels most natural to me: staying calm and trying to help our clients solve problems with creative thinking. I believe crisis can lead to opportunity. Reveal strengths. And bring people together. I still remember the sense…
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These are extreme times, no question. But the coronavirus challenges facing businesses today are representative of the communications challenges the could face in times of crisis. What should every organization take away?
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The leadership group at our agency debated some important questions this week as we sifted through the latest news around COVID-19. How should we behave as an employer? As a business? And as part of the larger community? What role can a 50-person agency play in trying to slow down the process of a pandemic? There…
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“There’s more data than ever for PR practitioners. But just having data isn’t good enough. Understanding that data, and putting it to valuable use are the keys to determining success,” explains Todd Graff, CTP’s SVP of Public Relations, as he recaps insights from measurement guru Katie Delahaye Paine’s talk with the Publicity Club of New…
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It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less….
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Chip Tuttle weighs in on the the media and government storm surrounding the Daily Fantasy Sports leaders.
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With the PGA’s FedEx Cup playoffs rolling into Boston, we’re taking the lead on the public relations and social media strategy for the Tiger Woods Foundation and Deutsche Bank Championship, where champions play on Labor Day.
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As the CDC, World Health Organization and hospitals from Atlanta to Dallas scramble to deal with Ebola, fear has infected middle America. That means people with colds or seasonal allergies are nervously asking the family doc, ‘Do you think it’s Ebola?” And that presents a communication challenge for urgent care…
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Yesterday, Taylor Swift delighted fans with the surprise release of her latest single and music video, Shake it Off. She announced the video and details about 1989, her 5th album, during a 30-minute livestream on Yahoo Screen. I watched the video and livestream highlights, and came to the conclusion that…
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While Jimmy Fallon and Bruce Springsteen’s recent parody of “Born To Run” at the expense of big Boss fan New Jersey Governor Chris Christie was going viral, the Boss was having PR issues of his own. Though his garnered less public attention than the Fort Lee traffic jams, like those of his…