Last week I was carb loading in preparation for my first marathon. Then disaster struck.On Monday, as Sandy loomed, I began contemplating other race options in the event that the New York City Marathon was canceled. On Tuesday, Mayor Bloomberg announced the race was on, so I refocused. By Wednesday,…

If you have strep throat, a lozenge isn’t going to provide lasting relief. You need a professional who will diagnose and treat the problem with something more powerful. As a maker of “softish cough drops,” Pine Brothers probably knows that about its product. Apparently it doesn’t realize the same holds true for…

I’m told that an iPhone 5 is headed my way Friday. At least, that’s what the Verizon rep relayed, not what the Verizon website read. Were I to believe the latter – and it was convincing during some frantic moments over the weekend – there was no record of my…

In PR we absorb, study and work with the media every day. But that doesn’t mean we’re not left scratching our heads over certain editorial decisions. Tuesday marked 11 years since the 9/11 attacks. While the memory is still fresh in so many Americans’ minds, many news organizations seem to…

The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.Guy Adams (@guyadams), a Los Angeles-based reporter for British newspaper The Independent, began posting criticism of the tape-delay Olympic programming last Friday….

It takes a lot to make Jim Rome look at least somewhat sympathetic. Actually, not sure it’s ever been done before. But David Stern found a way earlier this week, delivering the sort of churlish answer that made him look childish and insensitive. And, in doing so, reinforced a key…

It’s graduation time, which means that the real world beckons for college seniors. While some have landed their first jobs, others continue to update resumes, research job openings and head out on interviews.We recently filled an entry-level position, which doesn’t help those of you still looking. But the experience and…

“Out with the old and in with the new” is a popular saying we typically hear around the New Year, but for PR pros, with year-end reports and annual planning meetings, the first of the year tends to be a busy time and “out with the old” doesn’t ever seem…

As public relations practitioners, we’re constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don’t have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.This…