Topic: Public Relations
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The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…
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It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner. Putting aside the global implications of this … what that’s meant for The…
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There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with. While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…
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Two years ago, Juneteenth wasn’t even on the radar of many people – and even more companies. Now it’s a recognized federal holiday, the racial reckoning of ’20 pushing its importance to the fore. Even still, there’s so much more many of us need to learn about the symbolic end to slavery in the United…
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Pool noodles. The Week never gave much thought to summer’s cheap, ubiquitous, colorful toy. And then a particular blue one started popping up everywhere on our screens – courtesy of the savvy social team at Southwest. And it served as an unexpected, but ingenious reminder of the need for brands to create real, authentic…
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It’s June, which means rainbows are showing up everywhere. From local retailers to big-box brands, from menus to social media feeds, brands are showing their support for the LGBTQ+ community during Pride Month. True support, however, extends beyond just a marketing exercise and much deeper than simply rainbow washing a logo. With about 5.6% of…
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Long weekends are always circled on our calendars. But there’s nothing like this long weekend, aka, the unofficial start of summer. Cookouts. Cold drinks. The anticipation of warm days and vacations to come. And, most importantly this year, finally spending in-person time with family and friends. As Boston and the country try to navigate toward…
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Like so many, our formative years were shaped in many ways by Big Bird, Grover, Cookie Monster and all of their friends. It wasn’t just learning the ABCs and 123s in a fun way, it was the way the program taught us about compassion, differences and how to manage complicated situations. It got us thinking…
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A year after George Floyd’s death, race remains an important issue across society. In our industry, a good number of brands and agencies are working to elevate diversity and improve the representation of People of Color, from staffing to the work that we create. Harvard Business Review took a deep dive into agencies’ roles. Popeyes…
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According to the calendar, spring begins on March 20. But if you ask us, this time of year is the real kick-off to spring here in Boston. Flowers are in bloom. The sun sets at 8. And the Bruins and Celtics (kind of) open the playoffs, while the Sox still cling to first in the…