Topic: Public Relations
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Peloton is sweating again, this time after a product recall and the CEO’s admission that it should have happened sooner. The stock has fallen nearly 50% from its January highs, and the company expects upcoming sales to fall significantly. Can Peloton bounce back? We asked CTPers what they think the brand needs to do to…
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Sunday is Mother’s Day. Hopefully, The Week’s not breaking any news, and your plans for brunch, flowers, cards or anything else have already been set or purchased. Speaking of which, you’ve likely been hammered with Mother’s Day marketing messages over the last several weeks (buy this, do that, etc.). However, some brands, recognizing the sensitivities…
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America was experiencing a mental health crisis even before the current pandemic, with American Psychology Association research showing that mental and emotional health issues “increased significantly” over the last decade. But the pandemic has exacerbated it, and the effects this challenge has had in the workplace. Consider that: 75% of U.S. workers have struggled at work…
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Earth Day isn’t another opportunity for brands to pile on. ‘Talking the talk’ isn’t going to cut it anymore. With only 10% of marketers claiming to be ‘well advanced’ in their sustainability journey, there’s a lot of work ahead of us when it comes to credibly building an eco-friendly future. Not only for our clients,…
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They say you should add more yellow to your life. The research suggests it conjures thoughts of sunshine, warmth, cheer and happiness. And while April always has a yellow tinge to it, with the forsythia popping and the daffodils breaking through, this first week has been extraordinarily yellow-happy. Baylor winning its first national title on…
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Here at The Week, our virtual office is in high spirits as a few of our favorite things come during the first parts of April. Opening Day for the Red Sox. CTP’s birthday (happy 25th). April Fools’ Day. And the Final Four and The Masters on tap. In that spirit, this week’s mix is no…
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While it may have been a (mostly) mild winter, there’s nothing quite like spring. The Week’s dreams of shorts and the beach and backyard burgers seem a little more real. Alas, before the fun comes the other side of the season and that age-old ritual: spring cleaning. Time to deal with all those things that…
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1.Data sourced from: Hunter Food Study Special Report Wave 2 (2021) 2. Data sourced from: Mintel Global Consumers Trends (2021) 3. Data sourced from: Global Web Index webinar 4. Data sourced from: Sportspromedia.com 5. Data sourced from: NC Solutions Consumer survey 6. Data sourced from: Twitter for Business 7. Data sourced from: CNBC…
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Our series of Q&As with marketing communications leaders continues with a discussion about rebranding, in particular for an iconic, New England institution. Chief Marketing Officer Tina Cassidy led such an initiative recently for GBH, and she shares some background on the thinking, the strategy and the process of a major initiative, which includes some insights…
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The analysis is over. The brackets are in. And the Madness is about to begin. After a year away, 23 of The Week’s favorite days are upon us – the Cinderellas and survivors, the Shining Moments and Sister Jean bobbleheads. And this year, we don’t have to use the “Boss Button” (which also has a…