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PR Crises: The Stark Contrast Between Protecting a Celebrity and Brand Reputation
PR Crises: The Stark Contrast Between Protecting a Celebrity and Brand Reputation What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as…
Marketing Minute — January 2025
Marketing Minute — January 2025 If there’s one thing we can count on in marketing and communications, it’s constant change. Platforms rise and fall (or, in TikTok’s case, nearly fall before making a swift comeback, albeit rife with uncertainty), trust continues to deteriorate and disinformation continues to rise, and brands are left navigating an…
Redefining Success in a Changing Industry Landscape: The 2025 Playbook
Redefining Success in a Changing Industry Landscape: The 2025 Playbook As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following…
Reflecting on 2024
Reflecting on 2024 The holiday season is a special time of year in so many ways. Amid the hectic pace of holiday parties, special time with family that’s often far away, and gift-giving and receiving, the holidays are also a time to reflect on all that has happened over the past year. It…
Marketing Minute — December 2024
Marketing Minute — December 2024 While the Super Bowl might be the holy grail for advertising and marketing, the holidays are a close second. This month, we are highlighting holiday-themed campaigns we liked, loved and were unsure of. As we close out 2024, here is the final marketing minute of the year. Peppermint…
Marketing Minute — November 2024
Marketing Minute — November 2024 From collaborations to lawsuits, rollouts and rebrands, November had it all. As you digest your Thanksgiving feast, check out the November Marketing Minute. A Wicked Number of Brand Partnerships Wicked is this year’s Barbie. It has all the same blockbuster elements: a massive opening weekend at the box…
Will Bluesky Be the New Home for Sports Fans and Media?
Will Bluesky Be the New Home for Sports Fans and Media? For more than a decade, Twitter (now X) has been the go-to platform for sports fans. From live game discussions to trending hashtags, it brought fans together like a virtual sports bar. But with X’s recent turbulence – controversial leadership under Elon Musk,…
PR: AI Search Success’ Secret Sauce
PR: AI Search Success’ Secret Sauce As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last…
StratFest 2024 – Key Takeaways
StratFest 2024 – Key Takeaways We’re living in an incredibly exciting era of marketing. The advertising landscape, in particular, is evolving at a pace never seen before, shaped by technological advancements, shifting consumer behaviors and the increasing convergence of communications methods and skillsets. At this year’s 4A’s StratFest event in New York, I joined…
Marketing Minute — October 2024
Marketing Minute — October 2024 October felt like a microcosm of 2024. From AI and regulation, to women’s basketball making a splash and short-form content driving conversation. As you’re loading up on candy, or trying to keep your kids from doing so, check out the October Marketing Minute. Shadowbans October is spooky season—the…
