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The Week | Our view of the last 7 days in marketing & communications
Teachers and children will begin filing back into school in the next week or so, a mix of optimism and trepidation likely greeting them as a resurgent virus impacts a third straight school year. The big fears center on the balance safety and learning – and hopes that the former won’t force significant disruptions in…
The Week | Our view of the last 7 days in marketing & communications
It’s been a depressing week in the news. Afghanistan, Haiti, the U.S. trying to figure out how to keep itself healthy. As we head into one of the last weekends of summer, we have a few alternatives to current events that hopefully will elicit a few laughs, smiles and maybe even a few tears. …
The Week | Our view of the last 7 days in marketing & communications
Labor Day weekend is, sadly, fast approaching. And the 2021 edition is going to feel quite different than others. It’s not just a long weekend out of the office and the end of summer – it’s going to mark the end, for some, of a very long time away from the office. Many businesses have…
The Week | Our view of the last 7 days in marketing & communications
Nearly a year-and-a-half into the pandemic, the world isn’t still grappling with COVID-19, it’s dealing with a major comeback. The “delta variant” has come to dominate headlines in recent weeks. Discovered in India, where it caused an extreme surge in cases, it spread around the world and now is causing a significant increase in U.S.…
The Week | Our view of the last 7 days in marketing & communications
The weather’s always an easy target. A little too cold, a little too warm; it’s never quite right (which sounds like one of our favorite fairy tales). That’s truer than ever this summer – with extreme heat and rain in pockets across the country – and seemingly one or another every day in New England.…
The Week | Our view of the last 7 days in marketing & communications
The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…
The Week | Our view of the last 7 days in marketing & communications
It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner. Putting aside the global implications of this … what that’s meant for The…
The Week | Our view of the last 7 days in marketing & communications
College athletes typically spend their offseasons building strength, sharpening skills and preparing for seasons-to-come. In typical fashion, however, the ‘21 offseason is unlike any other. Last week, following the recent Supreme Court decision, thousands of college athletes became eligible to do something they never (legally) had been able to do before: profit from their own…
The Week | Our view of the last 7 days in marketing & communications
There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with. While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…
Victoria’s Secret: Aspirational vs. Inspirational Marketing
Victoria’s Secret recently announced an overhaul of the brand, leaving behind the scantily-clad, supermodel “Angels” as avatars of the brand, and embracing a broader definition of “sexy,” exemplified in a more diverse and inclusive group of models and spokespeople. Why the revamp? Some would say it’s purely a matter of keeping up with the times,…
