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CTPerspectives: The COVID-19 Vaccine Communications Challenge
As of January 22, 47% of Americans were hesitant to get the vaccine. We as marketers know that effective communication is the key to changing consumer mindsets and behavior. So we asked CTPers: What do you think needs to be done from a communications standpoint in order to raise the confidence level of consumers so…
Fake Famous: How to Spot Follower Fraud and Ensure ROI with Influencer Campaigns
Last weekend, I sat down to watch “Fake Famous,” one of HBO’s newest documentaries, and it definitely did not disappoint. I love me a good social experiment, and this one followed three unlikely, wanna-be influencers as they tried to climb their way to fraudulent Instagram fame. If you’re planning on watching it and haven’t yet,…
The Week | Our view of the last 7 days in marketing & communications
Many of you might be on vacation this week (take in a run or some rays for The Week, if you could). Hopefully, you’re relaxing and recharging and getting ready to (literally and figuratively) plow through the remaining winter weeks. It’s in that spirit that we have a different offering of stories this week.…
Bud Bowl: The novel idea that forever changed Super Bowl commercials
Originally published in Sports Illustrated on Nov. 2, 2015 Bud Bowl: Back then the idea of a commercial made specifically for the Super Bowl—that was novel. As the final pathetic seconds of Super Bowl XXII ticked off the clock, bringing the Redskins’ 42-10 blowout of the Broncos to a merciful close in the wee hours of…
CTPerspectives: White House Press Secretary Jen Psaki
There are few jobs in communications with as much pressure and scrutiny as the White House Press Secretary. As Jen Psaki steps into the role, she’ll do so with the country fiercely divided by politics and a media landscape that blurs facts, opinion and lies. The toughest job in the business has never been tougher.…
Disney, Ocean Spray and Lessons from User Generated Content
Just like 200 million of my close friends and family, I began my 2021 by streaming Ratatouille: The TikTok Musical. Though inspired by Disney Pixar’s Ratatouille, it was entirely a UGC production – a viral, collaborative effort and COVID-safe solution for those of us really missing theatre and performance. Coming on the heels of Doggface’s…