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CTPerspectives: Super Bowl LV Advertising
In good times and bad, Super Bowl ads often reflect the mood of the country. And the mood this year is unlike any we’ve ever experienced – incredibly polarized and amplified by a global pandemic. As brands look to capitalize their $5.6-million-per-30-second investment, we asked CTPers what they’re expecting from this year’s crop and what…
CTPerspectives: Our favorite parts of the holiday season, and the lessons therein for marketers
The Christmas season is a special time, in large part because of the indelible traditions and experiences that connect emotion and memory. It is, when you think about it, the holy grail for marketers – taking up residence in the brain with something that can be recalled and provokes feelings. So we asked our team:…
Season of hope has new meaning
This time of year is often called a Season of Hope, and as difficult a year as 2020 has been, there is certainly reason for hope as we head into 2021.
But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and the year before,...