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The Week | Our view of the last 7 days in marketing & communications
It was a different kind of food coma for The Week this year, but the race to the end of the year feels very similar. We have our eyes forward at some of the trends that will guide us next year, particularly in social media; on the present and cheering more breaking of glass ceilings;…
The Week | Our view of the last 7 days in marketing & communications
Black Friday is a week away, which means The Week normally would have been game planning by this point. But next Friday will be, in 2020 style, unlike any other edition. This has forced brands to pivot messages and strategies, examine different communications platforms and extend timeframes to address safety precautions. So with a little…
CTPerspectives: What factors lead to the quick demise of Quibi, the quick-bite streaming platform?
When Quibi launched earlier this year, it sounded kind of cool. Short-form video content specifically designed for mobile viewing that automatically adjusted to however you were currently holding your phone. Sounds like a no-brainer for a mobile-first consumer. Unfortunately, Quibi never took off and recently announced its decision to officially shut down on December 1.…
The Week | Our view of the last 7 days in marketing & communications
We’re big fans of Jeopardy here at The Week and still saddened by the passing of one George Alexander Trebek. So it’s in his honor that we give you the following, timely answer: “Two unwieldy words for the fear of Friday the 13th.” QUESTION: “What are paraskavedekatriaphobia and friggatriskaidekaphobia?” Wondering about a connection?…
Infographic: 2020 Holiday Shopping
While holiday sales are projected to increase anywhere from 1%-3% (reaching $1.15 trillion), depending upon consumer anxiety, this season promises to be unlike any other. The impact of the pandemic is affecting what we’ll spend, when we’ll spend and how we’ll spend – with some of those behaviors likely to persist. Data sourced from Deloitte…
The Week | Our view of the last 7 days in marketing & communications
The count is on. And on. And ongoing. If you’re like us here at The Week – you’re looking for distractions and inspiration between hitting ‘refresh’ on poll maps. Thankfully, marketing news is always there to keep us on our toes. This week, we’re taking notes from Great Big Story and Netflix, taking inspiration from…
The Week | Our view of the last 7 days in marketing & communications
If you’re like us here at The Week, you’re pretty exhausted by election news. Not that the democratic process isn’t important (been wearing an “I Voted Early” sticker all week), but with four days to go we need a little breather. We think we have a few good reads, covering everything from Halloween marketing and…
The Art of Selecting an Effective Spokesperson
Even though I, a 25-year-old female, find competitive ballroom dancing fun to watch, Dancing with the Stars has typically attracted an older demographic. In fact, it is one of the oldest skewing shows on primetime television, with a median viewer age of 66.5. Even as more and more consumers cut the cord, the show has…
The art of political advertising: 5 questions with BU advertising professor Tobe Berkovitz
With a week before one of the most anticipated presidential elections in modern U.S. history, we wanted to take a look at the art and science of marketing a political candidate. With daily barrage of ads on social media and on TV, we wanted to better understand how political campaigns view the role of advertising....
The Week | Our view of the last 7 days in marketing & communications
Here at The Week, we’re always interested in the broader trends moving our industry. What do we need to know now – what do we need to keep our eye on for the future. So we’ve been a little focused on “moments” this week. Quibi’s seems to have come and gone in record time (we…
