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Sports Marketing Misfire: BOS Nation’s Blueprint for a Boston Comeback
Sports Marketing Misfire: BOS Nation’s Blueprint for a Boston Comeback Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool.. and effortlessly…
Marketing Minute — September 2024
Marketing Minute — September 2024 It’s officially fall in New England. Crisp mornings. Delicious cider donuts. Beautiful foliage. And, of course, obsession with a pygmy hippo (well, at least this fall). Here’s the September Marketing Minute and a look at what was trending in the first month of fall. Here Comes the Department…
Your Website Called. It has an SEO Problem.
Your Website Called. It has an SEO Problem. We recently had a client approach us with an SEO problem. Leads were down; in particular quality leads. Believing this issue to be centered on keywords, they asked us to run an in-depth digital analysis. What we found was what we often do: keyword misalignment was…
Brands Speaking Up: 5 Considerations Before Wading Into Thorny Issues
Brands Speaking Up: 5 Considerations Before Wading Into Thorny Issues My brother’s friend was waiting in a long line to grab a donut and a coffee at a popular Cape Cod bakery when a man loudly pushed through the door, and cut past everyone. “Sorry but I’m in a rush. I just need two…
Marketing Minute — August 2024
Marketing Minute — August 2024 Not sure about you, but as we recover from the Olympics and get ready for the NFL season (Go Pack Go), it’s a reminder of one indisputable marketing principle: when it comes to engagement and reach, there’s nothing like sports entertainment. Drama and excitement mixed with passion and loyalty…
When Does Your Brand Need a Refresh? (And How to do it Right)
When Does Your Brand Need a Refresh? (And How to do it Right) Changing a brand identity isn’t something to take lightly. It can be costly, especially given a company’s size and branding opportunities, and warrants real thought, care and precision. Many enterprises have tried and failed to make a change. But a well-executed…
CTP Named Agency of Record by Cambridge Office for Tourism, Unveils New Brand Campaign
FOR IMMEDIATE RELEASE CTP Named Agency of Record by Cambridge Office for Tourism, Unveils New Brand Campaign “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a…
How to Survive In Advertising During an Election Year
How to Survive In Advertising During an Election Year While we’ve just emerged from one of the biggest buying events in media (2024 Summer Olympics), an even bigger event is on the horizon: the 2024 presidential election. Election years present very unique challenges — including space, cost and partisanship — so brands and their…
2024 Social Media Trends: Six Months in Review
2024 Social Media Trends: Six Months in Review I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories…
Marketing Minute — July 2024
Marketing Minute — July 2024 An unprecedented presidential exit. Alphabet’s enormous about face. AI-driven search engines exploding. Soccer chaos in Miami. And our favorite new parody series. It wasn’t just your electric bill that was on fire this month. Here’s the July Marketing Minute. Cookies are Here to Stay In…
