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Attention Brands. Meet Gen Z.
Attention Brands. Meet Gen Z. Gen Z has taken the world by storm and the power to be a real driver of change, more so than Gen X or Gen Y before it. Learn how to thoughtfully engage with Gen Z.
Marketing to Millennials: The Yolo Generation
Marketing to Millennials: The Yolo Generation While Generation Y — more commonly referred to as Millennials — might use out-of-date slang, they still hold enormous influence. Read more about the best communication practices to reach this generation.
The Art of the Comeback: What Victoria’s Secret and Nike Can Learn from Past Success Stories
The Art of the Comeback: What Victoria’s Secret and Nike Can Learn from Past Success Stories When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50% since the beginning of 2023, while Nike’s…
Communicating with America’s “Forgotten Generation”
Communicating with America’s “Forgotten Generation” Gen X is the smallest generation by population, but brands should be wary of overlooking this independent and loyal generation. Learn more about how to connect with Gen X.
Marketing Minute — May 2024
Marketing Minute — May 2024 Much as we may like to plan, success often depends upon how communicators react. Whether to amplify, mitigate or create opportunity. Looking in the rearview, we’re highlighting a couple of strong brand responses, as well as continued shakeups, in media and AI. Here’s the May Marketing Minute. …
Marketing Minute — April 2024
Marketing Minute — April 2024 Flip flops are typically a summer thing, at least around here. Even National Flip Flop Day isn’t until after Memorial Day. But April 2024 felt a bit like a celebration of flip-flops. Cookies. TikTok. ESG. X. There was enough flip-flopping to make any politician proud. And some (or all) of…
Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship
Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship The single best predictor of success in our business, especially over the long term, is the quality of the agency-client relationship. Sure, you need to produce great results. But time and again – in my experience and as our agency’s seen in nearly three decades…
Manage the Crisis Before it Hits
A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.
Marketing Minute — March 2024
Marketing Minute — March 2024 Madness is the word of the month. And not just because of our favorite basketball tournament (Go Heels). So many events in March reinforced the need — and too often overlooked — core tenets of what we do: managing reputations. Whether proactive or reactive, promoting or protecting, a reputation…
Newsrooms are Dying; Long Live the Newsrooms
Newsrooms are Dying; Long Live the Newsrooms It’s been painful to watch the continued meltdown of the mainstream news industry. For anyone who believes in the importance of journalism, never mind someone who’s lived it and loved it, the sheer losses this year alone are jarring. Within this unfortunate news lies an important…
