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Financial giant turns on a dime: 5 questions with CMO Michelle Crecca about Prudential’s evolving approach to communications
Our series of conversations with marketing communications leaders continues this week with a look at the impact of COVID-19 on the financial category. Michelle Crecca, Chief Marketing Officer for Marketing Strategy and Workplace Solutions at Prudential Financial, gives us a peek behind the curtain on the pivots the company needed to make for customers and employees in very short…
The New Lens of Video: 5 Insights about its Evolution
Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer. Telling a good story is.
Brands must lead by actions, not words, post COVID: 5 Questions with Chief Marketer Whitney Clarke
Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on frontline businesses that have remained open. Whitney Clarke is a Boston-based Chief Marketer, who has previously led efforts at CVS Health and Stop & Shop, among others. She gives us a little insight into the possible...
Family-owned business adapts during Covid: 5 Questions with Gingerbread Construction Co’s Ali Palmer
Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on small business. Ali Palmer is VP Business Development & Marketing at Gingerbread Construction Company, a family-owned and operated business just North of Boston and she gives us a little insight into the last several weeks –…
Blog best practices: Make sure they can find it
Think about your blog posts as quality organic content inspired by the interests of your target audience to inform and encourage no-pressure engagement. Here’s our cheat sheet to developing quality, SEO-guided content.
COVID-19 on Campus: 5 Questions with Simmons University’s Jeremy Solomon
In the first in a series of new conversations with communications and marketing leaders we take a look at the impact of COVID-19 on higher education. We talked with Simmons University‘s Associate Vice President of Communications and Public Affairs Jeremy Solomon, who brings us behind the scenes as the school navigated the earliest days of the coronavirus…
Engagement isn’t an outcome
True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.
Our game plan for alleviating COVID-19’s mental toll
On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.
When will life return to normal? A kite tells a story
When will we able to get back to the office? The answer may lie in the story of a kite, a dad and our leaders.
