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The Truth About Millennials
As a millennial, I sometimes feel like a zoo animal. An exotic, mildly dangerous, feared yet coveted zoo animal. (See AdWeek’s latest field notes.) Of course, given my cohort’s $200 billion spending power, marketers’ interest makes sense. Nearly every brand needs to figure out how to relate to millennials if…
Ads I’m Loving This Week
At CTP, we’re kind of obsessed with emotions. Of course, we love the hard stuff: numbers, results and tangibles. But our passion is feelings. Maybe that’s why I feel the need to share advertising that makes me have a rush of them. Here are three ads I’m loving this week….
4 Ways Brands Stand For Something More Than Themselves
Don’t get me wrong, I love HBO’s Last Week Tonight. It’s smart, witty and blessedly moderate. Still, I’m not in complete agreement with Sunday’s episode. In light of several tactless 9/11 tweets and DiGiorno’s #WhyIStayed debacle, John Oliver suggested that companies refrain from participating in controversial, emotionally charged or otherwise…
Why Marketers Are Excited About the iPhone 6
It’s official. Apple’s new iphone 6 is BIG. So big that cargo pants may be making a comeback soon. But while the new design is taller, thinner and more badass than ever, the most remarkable upgrade has nothing to do with appearance. At least, not where marketers are concerned. We’re…
CVS Proves Brands Are People, Too
It’s official: no more cigs at CVS. As of yesterday, the retailer ridded 7,700 pharmacies of its remaining tobacco stash and renamed itself CVS Health. Anti-smoking shoppers breathed a sigh of relief. And smoke-free air. We all know that this was a big move for CVS. And not a cheap…
The Scent of Emotion
At CTP, we believe that tapping into the human spirit forms lasting connections between brands and their audiences. Emotions are an essential driver of brand loyalty. So how do brands create that human emotion? It’s a process that we’re constantly examining. In our most recent exploration, we saw how human…
Why Taylor Swift Is a PR goddess
Yesterday, Taylor Swift delighted fans with the surprise release of her latest single and music video, Shake it Off. She announced the video and details about 1989, her 5th album, during a 30-minute livestream on Yahoo Screen. I watched the video and livestream highlights, and came to the conclusion that…
Anatomy of a Successful Viral Campaign
If I were to take the temperature of my Facebook feed this last week or so, I would say it’s cold. Ice cold. The number of ice bucket challenges is unbelievable. And, awesome. And, I’m happy to report, is actually driving donations for ALS. Here’s what makes the campaign so successful:…
CTP Wins Bronze at CLIO Sports Awards
CTP and the Boston Red Sox scored big time last week at the inaugural CLIO Sports Awards in New York City. With some powerful insight and great creative, along with an assist from Dustin Pedroia, the 2013 “What’s Broken” campaign brought home some hardware: a Bronze in the print category. The CLIO…
Recipe for Restaurant Social Success
“In the end, a great meal is not about the food and the wine. A great meal is about an emotional experience.” Most agree chef-owner Thomas Keller hit that mark with The French Laundry. One of only a handful of restaurants in the U.S. to earn three Michelin stars, it’s…
