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The MMQB Design Stands Out in Stagnant Sports Media World
It’s no question that the world of sports is evolving to the second screen. People are constantly looking for updates, shelling out top dollar for exclusive rights to highlights and games that might not be immediately available in the morning newspaper or on SportsCenter. As an avid football fan, I’m…
CTP Gets Google Glass
The first question I always get when I’m wearing the Google Glass is “HOW did you get that? I thought they weren’t out yet??” The story is pretty ordinary – I tweeted to Google’s Project Glass why I should be trusted with their newest, most exclusive piece of technology. And…
Marketing With Purpose
For smart brands, doing good is no longer an option; it’s expected. Consumers want to do business with companies that stand for something beyond their bottom line. And talking about your good work is not considered bragging. Consumers are giving companies permission to share the good work they’re doing. We…
I’m Not Who I Say I Am
You hear a lot about “Relationship Marketing,” consumers forming visceral partnerships and bonds with brands in the same way we do with other humans. We express powerful emotions toward the companies that fill essential niches in our lives and, as marketers, we throw around concepts like “affinity” and “loyalty” all…
CTP Brings Home 8 Bells
CTP picked up eight awards at last night’s Publicity Club of New England Bell Ringer Awards, which recognize excellence in PR, judged by our peers in the industry. CTP proudly brought home 2 gold bells, 3 silvers, 2 bronze and a merit for our work with Pinehurst Resort, Pop Warner…
Inspired by Equality
Last week, a CTP colleague and I attended the Anti-Defamation League of New England’s Torch of Liberty Award dinner honoring Mary Bonauto, a lawyer and civil rights advocate who has done groundbreaking work to end discrimination based on sexual orientation and gender. The event was fittingly held at the JFK…
Brands Banking on Surge in Lacrosse
As the NCAA Lacrosse Final Four kicks off this weekend in Philadelphia, we took a look at the business of the fastest growing sport in the U.S. Unlike just about any team sport, lacrosse espouses a culture of individual style and brand focus, even with kids as young as first…
For Some Marketers, Every Day Is Mother’s Day
As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective…
4 Ways Social Media Energizes Earned Media
Quick, choose between water or oxygen. Ok, maybe it’s not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that’s a false choice. We may shorten it to just social – dropping its last name like Beyonce or LeBron…
