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It Ain’t Rocket Science, or Is It?
“Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”I hear a variation on this theme at almost every cocktail party, and the logic always amuses…
My Paperless Driveway
One day last week, as she often does, my daughter tore off down the driveway to pick up that morning gift of information. Only this time she came to a sudden halt, turned back and screamed, “Daddy, your newspaper’s gone.” Yes, sadly, it was. And my new fascination with the…
Give a Little
Here at CTP we find every chance we can to step up the intensity with a little competition. Cradles to Crayons‘ Chris Bentson likely didn’t know the fire he was fueling with his tweet “@ctpboston your morning shift filled 114 orders for disadvantaged kids-think the afternoon crew can do better?” It was…
First Saturday in May
Horse racing has always been a part of the culture here at CTP. My partner Chip and I both manned the press box at Suffolk Downs early in our careers, and we’ve done campaigns over the past 15 years for some of the sport’s grandest events, including the Kentucky Derby,…
Good Things Happen When Brands Unite
I recently found myself dreaming about bringing two brands together. My wife was tapping away on her iPad as I was driving along unfamiliar roads during a family vacation. She had access to information that I wanted on the dash. Reading espn.com, watching “Modern Family” episodes or going through email…
Feeding the Digital Machine
I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphill I dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it….
Celebrity Publicists Are Dropping Like Flies
When I was learning about PR and communications in school, we were taught as PR practitioners that our job was to help our client. Through the good and the bad, we are paid to advise, counsel and ultimately help our clients achieve their goals. Apparently the celebrity publicists missed that…
Live, Press Release, Live
The press release is dead. Long live the press release. It’s been five years since Tom Foremski famously bemoaned press releases in his “Die! Press Release! Die! Die! Die!” post. But a funny thing happened on the way to its imminent demise. Despite intense debate and attempts to fundamentally alter…