Building on its ongoing investment in marketing analytics, CTP, an award-winning marketing agency for clients like the Boston Red Sox, DraftKings, Save the Children, Microsoft and Eastern Bank, has announced Tyler Jordan has been hired as the agency’s Director of Analytics.

Jordan, who spent nearly 10 years in analytics at Cogency Marketing and Allen & Gerritsen, will now lead the analytics practice at CTP. Under his leadership, the agency will continue to enhance clients’ strategic services from brand measurement, media performance, and business intelligence to eCommerce performance, testing strategy and forecasting.

“Smart marketing today requires sound, unbiased analysis,” said Jordan. “Every brand can benefit from better marketing analytics, especially our mid-sized clients for whom we can create actionable value with the proper interpretation of smaller, fragmented data that comes from multiple sources.”

“We are in one of the most exciting times for agencies and brands, with so many ways to connect and communicate with our audiences,” said Fred Conover, president of CTP. “Being able to independently analyze the effectiveness of our marketing programs is critically important. With such depth in the space and a real passion for the subject, Tyler is an incredible resource in helping clients and our team do that.”