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4 Lessons Marketers can Learn from the Bachelorette
Bachelorette fans know that watching contestants vie for roses can be painful, and yet find themselves compelled to watch the trainwreck Monday after Monday. Awkward introductions, tacky gifts, and ill-timed stunts make at least a few contestants infamous from the outset, while drama and scandal perpetuate their notoriety throughout the…
Dean College Hires CTP For Branding & Marketing Services
CTP, the award-winning marketing and communications agency for brands like the Boston Red Sox, Eastern Bank and Microsoft, has been retained by Dean College to develop and manage a comprehensive marketing program during the run-up to the institution’s 150th anniversary. CTP, which will assist the private college with branding, advertising, broadcast production, PR and social media, has worked…
Boston Boot Co. Featured in Men’s Journal
CTP, the award-winning marketing and communications agency for brands like the Boston Red Sox, Eastern Bank, Red Hat and Microsoft, has been tapped to help launch Boston Boot Company and introduce its line of all-season leather boots for men. With CTP providing branding, website development, broadcast production and PR, Boston Boot joins the agency’s growing roster of…
Boston Boot Company Taps CTP to Help Launch Local Shoe Brand
CTP, the award-winning marketing and communications agency for brands like the Boston Red Sox, Eastern Bank, Red Hat and Microsoft, has been tapped to help launch Boston Boot Company and introduce its line of all-season leather boots for men. With CTP providing branding, website development, broadcast production and PR, Boston Boot joins the agency’s growing roster of…
Agency Veteran David DeBeck to Lead CTP Business Development
Former Mullen VP to spearhead growth and development
Cardinals and Red Sox Ad Agencies Throw First Brushback Pitches of Series
Minutes before two of the most passionate fan bases in baseball settle in for the World Series, the advertising agencies for the Red Sox and Cardinals have thrown the first brushback pitches of the Fall Classic and set some unique terms for a bet.
