Digital Event Promotion
As the Danish shoe manufacturer started to break into the US market, they were looking for new ways to build some momentum around the brand. We developed ideas that would create some buzz around one of their bigger events.
Challenge
The ECCO Factory Petit, or shoe hack, let people build and customize their own shoes on-site, and was designed to help give the brand some needed ‘street cred.' Our job was to come up with quick ways to promote the event, build excitement, and ultimately drive registration.
Idea
We designed and built a landing page that reflected the excitement of the brand and uniqueness of the event. We then created a slick promo video for social channels that amplified the message and drove people to sign up.
Shoe Hack Microsite
Using some slick design and a polished visual language, we built a microsite to promote ECCO Factory Petit. The site gave people the ability to register for the event where they could personalize their own pair of ECCO shoes using some of the best leather material in the industry.
Shoe Hack Microsite
Using some slick design and a polished visual language, we built a microsite to promote ECCO Factory Petit. The site gave people the ability to register for the event where they could personalize their own pair of ECCO shoes using some of the best leather material in the industry.
Launch Video
We wanted the video to be informative and promotional, yet premium-feeling and short enough in length to gain traction on social channels.
two weeks
page views
we achieved a
%
user registration
Mission Accomplished
The combination of the strong site experience and video made an impression: within two weeks of the site's launch, we generated 6800 page views – and a 70% registration commitment before the event.
Mission Accomplished
The combination of the strong site experience and video made an impression: within two weeks of the site's launch, we generated 6800 page views – and a 70% registration commitment before the event.