The Boston University Questrom School of Business

The Impact Needed

To attract top students, faculty, and funding, BU’s Questrom School of Business needed more than great programs—it needed greater recognition. CTP launched Questrom Means Business, a fully integrated campaign designed to raise the school’s profile among a very specific audience: the deans and academic peers who vote in the U.S. News & World Report rankings. Through targeted content, thought leadership, and strategic media outreach, we showcased the innovation and impact coming out of Questrom. The result: more visibility, more credibility—and a serious jump in the rankings.

The Story We Told

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The Difference It Made