The Impact Needed
When Dunkin’ retired its iconic Styrofoam cup to reduce environmental impact, loyal fans of the “double-cup” ritual weren’t thrilled. To shift sentiment without sounding preachy, we created a campaign that framed the change as a breakup—between the inner cup and its Styrofoam partner. With a blend of sincerity and humor, the integrated effort spanned social storytelling, OOH, brand partnerships, influencers, and earned media. The result: a viral, award-winning effort that softened the transition and sparked a national conversation.
The Story We Told
The Difference It Made
0
+
local and national media stories
0
m+
total impressions
0
%
engagement rate
Multiple industry awards and viral reach
