The Impact Needed
With teens facing triple the risk of fatal crashes, Fundación MAPFRE needed more than another lecture on safety—they needed a movement. We created Look Both Ways, a youth-led campaign that put teens in the driver’s seat of the message. From a high school PSA contest to VR and mobile games to immersive school events, we delivered an experience that was interactive, competitive, and real. The campaign sparked engagement across Massachusetts and Connecticut, driving awareness and behavior change where it matters most.
The Story We Told
The Difference It Made
0
total event attendees and exposures
0
M
digital impressions
0
VR game plays
0
web visits
