Red Hat

How We Helped Inspire a New Generation of Tech Leaders.

The Impact Needed

Red Hat powers 90% of the Fortune 500, yet the role of open source in shaping innovation remained invisible to many. To bridge that gap, we launched Co.Lab – a mobile, hands-on learning experience that introduced middle school girls to the power of collaboration through technology. From Boston to Raleigh and now 12 countries strong, Co.Lab has become a global movement inspiring future open source innovators and creating momentum across media, social, and education communities.

Red Hat | CoLab 1
Red Hat | CoLab 2.0

The Story We Told

A Co.Lab student takes a picture at the United States Capitol Building on a sunny day.
Two Co-Lab students in Red Hats wrap their arms around their shoulders as they walk along the water with a cityscape in the background.
A group of Co.Lab students take photos of each other on a playground on a sunny day.
A Co.Lab trailer empowered by Red Hat sits in downtown Boston with Red Hat personas in unique hats along the side.
OLYMPUS DIGITAL CAMERA
A group of girls walks past a wall with Red Hat personas each wearing unique hats in Boston.
A young Co.Lab student wearing a red hat takes a photo of a bridge on the outskirts of a city as the sun shines.

The Difference It Made

0

K+

media impressions

0

m

total social impressions

0

M

organic impressions

0

M+

X impressions

Like that? Check these out.