The Impact Needed
With digital banks popping up everywhere, ZYNLO needed to stand out fast. To avoid blending into the fintech blur, we zeroed in on Millennials—those hit hardest by economic setbacks, student debt, and delayed milestones. We positioned ZYNLO as the bank that helps them find small but meaningful steps toward financial freedom. From early paychecks and high-yield savings to cash-back roundups, we created a bold, high-contrast campaign that showed how ZYNLO helps them live a little now—without sacrificing later. The effort spanned a purpose-built website, social content, and striking creative that resonated with an audience tired of being financially stuck.
The Story We Told
The Difference It Made
%
deposit growth in 2 months
%
increase in organic search
%
increase in site visitation
X
deposit growth in under a year
