Author: Brian Heffron
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While most professional sports seasons have been sidelined or restricted to mitigate risks associated with human-to-human contact in the midst of the pandemic, horse racing has been able to operate safely in many jurisdictions under strict screening, sanitation and health protocols under guidance from public health officials and other experts. To promote Thoroughbred racing as…
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In the first in a series of new conversations with communications and marketing leaders we take a look at the impact of COVID-19 on higher education. We talked with Simmons University‘s Associate Vice President of Communications and Public Affairs Jeremy Solomon, who brings us behind the scenes as the school navigated the earliest days of the coronavirus…
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People eating queso dip off each other’s fingers at a party may have drawn a smile when Mint Mobile first launched its fingerdipping campaign two years ago. Today, framed against obsessive hand washing and social distancing, the spot was mocked into retirement. With quarantines and forced closures, businesses find themselves scrambling to survive. Operations, sales, finance,…
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These are extreme times, no question. But the coronavirus challenges facing businesses today are representative of the communications challenges the could face in times of crisis. What should every organization take away?
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People look forward to the ads as much as the football but this year’s Super Bowl left a number of us feeling unfulfilled.
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Does Gillette hit the mark with its “The Best Men Can Be” campaign? Our folks at CTP have mixed reactions. Here’s what they had to say.
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When Nike unveiled its newest ad on the eve of the NFL season both praise and vitriol flew quickly. The company proudly put a stake in the ground on the issue of athletes standing up for their beliefs when it featured Colin Kaepernick in ads. Taking a knee during the anthem, originally spurred by Kaepernick,…
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With 110 million viewers expected to tune into the Super Bowl – and the Patriots’ quest for a sixth title – a lot of eyes will be judging more than football. This is the biggest stage for brands brave enough and rich enough to play on the biggest stage. As…
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When a big brand changes its visual identity it draws a lot of opinion, especially when it is a popular photo application. So when Instagram announced its logo change we asked some of our visual branding experts at CTP what they thought. The company says its community has evolved but…
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Few will argue that Google is one of the most important brands in the world. The company is much more than its eponymous search engine. From Android phones and YouTube to Nest and self-driving cars, Google never stops thinking or growing. But its innovation hasn’t touched its own branding for…