Author: Brynn Sandy
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From AI-powered newsrooms to chart-topping podcasts, holiday ad pushes, and a surge of blockbuster brand tie-ins, November delivered plenty to talk about. When you need a break from feasting – or that cousin’s political musings – this Thanksgiving, check out the November Marketing Minute. Fox News Media x Palantir While some news outlets are wary…
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As pumpkin season enters its peak, so does a fresh wave of standout marketing moments. From Dunkin’s chaotic “Spidey D” to the latest shifts across major social platforms, and a new team for Boston sports fans, there’s plenty to talk about this month. Let’s dive into the October Marketing Minute. Spidey D Runs Rampant We…
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Fall is officially here and we’re ready for sweater weather. September closed out with a mix of playful ads, viral satire, brand blunders, and trending TikToks. Here’s the September Marketing Minute. A Bad Stunt in the Himalayas Arc’teryx, a Canadian high-performance outdoor equipment company, made headlines this month after conducting a fireworks display in the…
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The end of summer is near, but the marketing world isn’t cooling down any time soon. August closed out the season with major headlines — from Taylor Swift’s major album announcement and Instagram’s newest feature rollout to high-profile rebrands that missed the mark. Check out August’s Marketing Minute. Swifties Rejoice! TS 12 Is Coming…
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NIL updates. SEO adjustments. Coldplay vs. a CEO. July brought no shortage of headlines. Check out the July Marketing Minute. Updates to Name, Image, and Likeness Earlier this month, the pay clock started ticking for college athletes, marking the beginning of the House v. NCAA era and the rollout of a new revenue-sharing model that…
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We are officially halfway through 2025 (and New England’s heatwave). Over the past six months, we’ve seen it all — from the rise in interest in new social media platforms and non-traditional media channels, to eye-catching campaigns, PR crises, and rapid-fire AI updates. With six months to go, we’re interested to see how brands continue…
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Summer is quickly approaching in New England. Longer days, warmer nights and Fenway Franks are back in action. Here’s the May Marketing Minute and a look at what kicked off the nonofficial start of the season. AI Facebook Friends This month, AI news centered around Mark Zuckerberg. In a series of interviews, Zuckerberg shared a…
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Brand authenticity = the theme of this month’s Marketing Minute. From opposing technology coming from Meta to a master class in branding from The Masters, it’s a reminder that a brand’s credibility is far harder to rebuild than it is to protect. If you’ve been busy watching people run the Boston Marathon and celebrating the…
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March Madness virality. Misinformation vs. the Freedom of Information Act. Bluesky > a billionaire. Women’s sports. The first quarter of 2025 is ending with a bang. Check out the March Marketing Minute. Unsuspecting Ambassadors March Madness is in full swing, doing what it does best—creating overnight stars. This year, McNeese State’s student manager, Amir “Aura”…
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The shortest month of the year packed a punch in PR and marketing. February brought a huge win to the NHL, AI to X, death to Duo Lingo, video to Substack and new anchors to the nightly news. Here’s the February Marketing Minute. 4 Nations Mania The 4 Nations Face Off dominated sports headlines in…