Author: Brynn Sandy
-
As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…
-
While the Super Bowl might be the holy grail for advertising and marketing, the holidays are a close second. This month, we are highlighting holiday-themed campaigns we liked, loved and were unsure of. As we close out 2024, here is the final marketing minute of the year. Peppermint Partnerships Since its launch in June 2022,…
-
From collaborations to lawsuits, rollouts and rebrands, November had it all. As you digest your Thanksgiving feast, check out the November Marketing Minute. A Wicked Number of Brand Partnerships Wicked is this year’s Barbie. It has all the same blockbuster elements: a massive opening weekend at the box office, immediate and resounding praise from audiences…
-
October felt like a microcosm of 2024. From AI and regulation, to women’s basketball making a splash and short-form content driving conversation. As you’re loading up on candy, or trying to keep your kids from doing so, check out the October Marketing Minute. Shadowbans October is spooky season—the perfect time to discuss social media shadowbans.…
-
It’s officially fall in New England. Crisp mornings. Delicious cider donuts. Beautiful foliage. And, of course, obsession with a pygmy hippo (well, at least this fall). Here’s the September Marketing Minute and a look at what was trending in the first month of fall. Here Comes the Department of Justice Google is in hot water.…
-
Not sure about you, but as we recover from the Olympics and get ready for the NFL season (Go Pack Go), it’s a reminder of one indisputable marketing principle: when it comes to engagement and reach, there’s nothing like sports entertainment. Drama and excitement mixed with passion and loyalty – and you have a captive…
-
Changing a brand identity isn’t something to take lightly. It can be costly, especially given a company’s size and branding opportunities, and warrants real thought, care and precision. Many enterprises have tried and failed to make a change. But a well-executed refresh can breathe new life into your company, especially when there is a strategic…
-
An unprecedented presidential exit. Alphabet’s enormous about face. AI-driven search engines exploding. Soccer chaos in Miami. And our favorite new parody series. It wasn’t just your electric bill that was on fire this month. Here’s the July Marketing Minute. Cookies are Here to Stay In a surprise move, Google announced it no longer plans to…
-
Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success — especially among today’s very fickle consumers. Which of…
-
Gen Alpha, the newest and youngest generation, is growing quickly in population and in significance, especially online. See how this upcoming generation is already impacting communication tactics and purchasing habits.